Signal
Notes on momentum.
What we're learning at the seam of marketing and engineering — written for the people who own both.
Momentum is a physics problem, not a mood
Why the split between marketing and engineering is the single biggest drag on growth — and what to do about it.
Read →The two-second budget: performance as a growth lever
A faster site is not a nice-to-have. It is a demand channel you already paid for.
Jun 2026Brand that earns its keep
Positioning is not decoration. It is the highest-leverage lever you have before you spend a pound on media.
Jun 2026Ship AI that does the boring parts first
The best first AI feature is not clever. It is the repetitive task your team already hates.
May 2026